Artisan Food 'Us vs Them' Promo

Taste the Difference

For modern food brands, specific ingredients matter. You aren't just selling 'Cheese' or 'Bread'; you are selling better ingredients. This template is designed to tell that story.

The Split Layout is the hero here. It visually divides the world into "The Old Way" (what they are used to) and "The New Way" (Your Product). It's a psychological framing tactic that positions your brand as the obvious evolution.

Why It Works

• Comparison Table: The checklist format ("No high sodium" vs "Probiotic cultures") makes the value proposition impossible to miss. It respects the user's intelligence while leading them to the sale.
• Color Psychology: We use warm, appetizing tones (Terracotta, Bread, Cheese) contrasted with cool, premium accents (Purple/Blue) to feel both rustic and modern.
• Product-in-Use: The layout prioritizes "messy" high-quality food photography (e.g., spread on toast) over sterile white-background shots.

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