High-Converting SaaS Onboarding Checklist

Don't Be Boring. Be Bold.

Most B2B SaaS onboarding emails are forgettable. They are polite, safe, and ignored. To get a user to actually do something, you need to grab them by the collar.

This Neo-Brutalist template rejects the soft, corporate "Memphis" style of the 2010s. It uses stark black borders, high-contrast blues, and unapologetic typography to signal: "We are a serious tool for serious people."

The Psychology of the Checklist

The core of this template is the Progress Checklist. It hacks the user's brain using the Endowed Progress Effect.

• Visual Completion: Seeing empty checkboxes creates a psychological itch to complete the task.
• Clear Hierarchy: We rank tasks by friction. "Install Agent" is first because it's the highest value action.
• No Distractions: There is no footer menu, no weird social links. Just the list and the button.

Technical Execution

Designed for developers and product managers who want to respect their users' time. The code is lightweight, the contrast passes WCAG AAA standards, and the message is unmistakable.

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